CONTENT

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“My crown is called content,
a crown that seldom kings enjoy”

William Shakespare

Museum Exhibition

Content is king in today's world. With how instantaneous every thing, we see content everywhere, so much so - you hardly recognize it anymore... unless it really stands out.

 

With so much content distribution across the many different types of media, it is vital that a brand produces meaningful content. Whether you're a brand with a hot new product, or the world's next biggest influencer, content distribution and creation will determine your survival and longevity as a brand.

Luckily for us, that's my forte (after creativity, anyways).

CREATIVITY

"The Sky is green"

Steve Balazs

Kids Painting

Creativity is what IV Creative is all about. A high school English teacher named Steve Balazs once said that when a young child begins to explore colors and color-in a picture, they more often than not will use "incorrect" colors for objects. An adult's natural instinct is to correct the "incorrectly" colored object; e.g. turning a green sky to the "appropriate" blue.

As adults continue to "correct" a child's differently colored object, the child's creativity is effectively (and slowly) killed... And that's not cool.

 

At IV Creative, we never stop creating and never stop being inventive. We refuse to let creativity die and turn the sky to any color we want. This translates into our strategy and campaign development, allowing us to propel your brand to "new skies."