One day a kindergarten class was tasked with painting their dream vacation. As the teacher walked around her classroom, she saw a beautiful array of tropical scenery filled with palm trees, sunshine and happy, stick-figure families. She was delighted with her student’s images – especially when she came across a student who had painted an island on a green background. Somewhat curious, the teacher asked the student why the background was green, to which the child replied, “my sky is green.” Chuckling to herself, the teacher asked, “why?” “Because it is,” the child remarked back, continuing to paint the dream vacation.
Too often people try to correct green skies to blue, killing creativity. My name is Jimmy IV, and I keep my skies green (or whatever color feels appropriate at the moment). I encourage and embrace creativity, allowing me to take your brand the extra mile. My main goal is to work toward strengthening a special relationship between your brand and consumer, while emphasizing on creativity working consistently at every point of contact. That is what keeps skies green and what IV Creative strives for.
Jimmy McGrath IV is a Southern California native who received his undergraduate degree in advertising and public relations at Texas Christian University in Fort Worth, TX. While learning the advertising fundamentals in the classroom, he worked for the TCU Athletics Marketing Department where he received hands-on experience in marketing strategy and implementation with multiple NCAA Division I athletics programs.
In his final two years at TCU, Jimmy began to work as a freelance graphic designer and publicist. Some of his earliest freelance clients included the highly awarded PR firm Global Prairie, the non-profit group Friends of the Forth Worth Nature Center, and local rock bands in the DFW area.
Upon his graduation from TCU, Jimmy was hired by Tulane University Athletics to work as a graphic designer and marketing assistant for the university's NCAA DI athletics programs. While working at Tulane, not only did Jimmy achieve his Master's Degree in Liberal Arts, but
he continued his hand at freelancing, expanding his craft and skill set. At this point, Jimmy received his first contractual client, a construction company based in Southern California, called JJM Construction, with whom he still works with today.
After acquiring his Master's Degree in 2017, Jimmy moved back to Southern California where he undertook many freelance clients. His most prominent client was a full-service advertising agency in Huntington Beach, where he operated mainly as a freelance account executive for Comcast's Xfinity. The agency also allowed him to work with it's other clients, including Chick-Fil-A, Kia, and the Coronado Brewing Company. The agency loved his work so much it even used him as a designer for client pitch and research decks. In this role, Jimmy saw his greatest creative growth and gained experience for which he is forever thankful.
While freelancing has always been Jimmy's passion, he inevitably found himself back in collegiate athletics working at the University of California Irvine as it's lead graphic designer and as a Digital Marketing Assistant. In this role, whenever Jimmy wasn't designing for UCI's 18 Division I teams, he was the main point of contact and marketing lead for Men's and Women's Soccer, Women's Basketball, and Men and Women's Water Polo.
After two seasons at UC Irvine, Jimmy left to follow his passions as a freelance brand strategist and advertising creative. Jimmy has been operating as a full time freelancer since his departure from UC Irvine in 2019.
In Jimmy's spare time he enjoys surfing, making music, shooting photography, and flying airplanes. He is a commercially rated single and multi-engine pilot, with a CFI and CFI-I certificate.
Ready to leave a mark? Contact us!
The Sky Is Green
North Shore, O'ahu